Photos taken in a studio, to visually present products, processes, topics, activities, or similar. The background is one of our profile colors. These images are characterized by a clean, light, cheerful, and clear expression, with the main feature in focus (not blurred).
We have a clear photographic style, focused on clean and simple images that are just a bit tongue-in-cheek. Tiny movements in the photos provide the images with a more interesting and organic depth.
We have divided our image style into four categories, which apply to both moving and still images:
1 Illustrative photos
2 Employee photos
3 Editorial portraits
4 Documentary environment
All categories have in common that they are taken by professional photographers, directed by Knowit’s creative team. Everyone is given directions, but the images should feel natural and genuine, and not be manipulated or overly edited.
Photos taken in a studio, using an expression closely allied with our profile, in the same style as the illustrative photos. Clean, lively portraits that convey joy and clarity, with our profile colors used as the background. Photos are taken with or without props.
Employee photos can also be used to sell a team, in presentations, etc.
Editorial photos for interviews and documentaries. The subject is aware that photos are being taken and is given directions. These photos should be taken in a suitable environment with a clean and cheerful feel. The images should have a clear message, be in focus (i.e., not blurred), and have strong angles.
These images should convey genuine well-being, with a healthy and bright appearance. They will usually show a positive working environment, society, and end-users. End-users can be our clients’ customers or our own employees. The environment is more important than in the other categories, as it serves as a context for actions and experiences. The photos should have a similar style whether they are taken outdoors or indoors.