The building block is the element that serves to tie our profile together and is taken from the display font Arial for Knowit. The format is always the same but can be combined in endless ways, depending on what we want to convey. From something clean and simple to something powerful and playful. From a single, solid color to a full symphony of colors. Combine. Connect. Create!
The icons are made up of combinations of the building block, angles, and curves, tying into the details of Arial for Knowit. In the same way as we connect people and technology in new ways, the elements can be combined into various different figures, icons, or expressions.
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The icon adds warmth, energy, humanity, and a certain tongue-in-cheek feel to texts, images, and decorative icons.
The icon set includes both serious business icons for numbers, agendas, statistics, et cetera, and fun icons for events and low-key presentations and productions. They can replace images and be used in large sizes on slides and posters. A combination of the serious and the fun icons will help showcase who we are and what we are like. Clever in our work and fun to be with.
The illustrated icons must be large enough that the expression is clearly visible. If they cannot be kept large, it’s better to use generic icons instead.
Here’s how to do it
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