Decorative icons
The icons are made up of combinations of the building block, angles, and curves, tying into the details of Arial for Knowit. In the same way as we connect people and technology in new ways, the elements can be combined into various different figures, icons, or expressions.
If you experience problems downloading our decorative icons, please try again using this link Download icons
The building block is the element that serves to tie our profile together and is taken from the display font Arial for Knowit. The format is always the same but can be combined in endless ways, depending on what we want to convey. From something clean and simple to something powerful and playful. From a single, solid color to a full symphony of colors. Combine. Connect. Create!
The icon adds warmth, energy, humanity, and a certain tongue-in-cheek feel to texts, images, and decorative icons.
The icon set includes both serious business icons for numbers, agendas, statistics, et cetera, and fun icons for events and low-key presentations and productions. They can replace images and be used in large sizes on slides and posters. A combination of the serious and the fun icons will help showcase who we are and what we are like. Clever in our work and fun to be with.
The illustrated icons must be large enough that the expression is clearly visible. If they cannot be kept large, it’s better to use generic icons instead.
Here’s how to do it
The icons can be used against all colors in Knowit’s color palette, as long as they are clearly visible, with sufficient contrast effect against the background.
The icons can be used against images, as long as they are clearly visible, with sufficient contrast effect against the background.
The icons may be used against materials – e.g., giveaways/walls, etc. – as long as they are clearly visible, with sufficient contrast effect against the background.
The icons may be used against illustrated backgrounds, as long as they are clearly visible, with sufficient contrast effect against the background.
Don’t do this
Icons are downloadable files and may not be modified so they lose their character. No reshaping or rotation!
Icons must not be used with effects.
Icons must not be merged with other icons, foreign elements, or texts in such a way that their expression becomes obscure.
Icons must not be combined with logos to create new identity elements.
The icons must never be any color other than those approved.
Icons must not be used against images if this means they become unclear or have insufficient contrast against the background.