Knowit needs to continuously develop its offering and its positioning to maintain its presence on a dynamic market. The goal is maximizing the ability of Knowit’s business areas to:
– Reach new strategic customer segments (top managers, market managers, etc.).
The strategy for the brand structure is therefore a strong brand name (Knowit) with business areas (Knowit Experience, Knowit Insight, Knowit Connectivity and Knowit Solutions), where the mother brand (Knowit) is the association that serves to drive purchases.
The strategy is based on
– That each business area has limited opportunities to build a relevant awareness without the power of a strong central Knowit brand.
– That each business area should contribute to building Knowit’s overall brand.